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Motu Novu at Intesa SanPaolo's Startup Initiative

Milan, Italy – February 01, 2010 – Filippo Beretta, Founder and Partner of Motu Novu, takes a forward role in the second edition of Intesa SanPaolo's Startup Initiative.

Intesa SanPaolo (ISP.MI) organizes today the second edition of its Startup Initiative, an event that merges deal-flow screening with coaching and network building. Out of the more than 150 startups that applied to the event, 12 were selected by an all-star evaluation committee to present in today's "Arena", a back-to-back, non-stop showcase in front of over 50 venture capitalists and heavyweight angel investors.

"The Startup Initiative has become an integral part of Italy's growing startup ecosystem, and Motu Novu is naturally part of it as a qualified partner for new and growing ventures," said Emil Abirascid, the famous innovologist and journalist, founder of www.startupbusiness.it and moderator of the event. Filippo Beretta was one of the experts in the evaluation committee and will represent Motu Novu in the audience of the "Arena".  He commented: "Motu Novu is the go-to choice for startups that want to do things right and maximize their potential. We enjoy working with successful entrepreneurs because we, like them, want to get things done and are not afraid to thread off the well-known path. The Startup Initiative is a long stride in the right direction, we have been part of it since the beginning, and we will continue to contribute to its success."

Motu Novu is an international federation of entrepreneurs, executives, strategists, and marketers. Motu Novu serves dynamic, ambitious, and innovative companies, institutions, and entrepreneurs who wish to ensure the success of their initiatives, products, services. Its people are visionary, independent, contrarian, and pragmatic. Motu Novu is a privately held company with offices in the USA and Europe. To learn more about it, please visit: www.motunovu.com.

Motu Novu, the international federation of professionals, has signed an alliance with BMS, a dynamic Germany based research agency, which specialises in providing companies with insights to make informed business decisions.

Josè D’Alessandro , MN partner, said he thinks BMS will add tremendous know-how and a footstep in the German market that is an ideal market for MN, due to its orientation to export.

Stefan Binner, BMS Managing Director, confirmed that the alliance with MN is a step change for his company because “teaming together with so many high-level professionals, increases exponentially business opportunities beyond pure market research, both with existing and new customers”